NCIC has appointed popular sheng master Alessandro Olocho alias Madocho as the new brand ambassador. He was appointed to help spread a message of peace to all youths and especially those living in the slums ahead of the August 9 polls.
Speaking after his appointment, he advised the youth to stay positive especially during the election period.
“My message to the youth out there is to stay away from crime and negative energy. Be positiveminded. Let us not use bad words during the election period.”
The appointment came after the commission blacklisted a number of terms that could possibly contribute to hate speech during this period.
Among the terms banned are hatupangwingwi, madoadoa, uncircumcised, kama noma noma, eliminate, fumigate, watu wa kurusha mawe, uthamaki ni witu (the kingdom is ours), watajua hawajui and more.
