Tanzanian singer Zuhura Othman well known as Zuchu has kick-started the new year by gifting herself an expensive wig.
Zuchu, who has become a fashion icon in her own right, spared no expense in transforming her wardrobe. The wig in question reportedly cost a whopping Tsh11.3 million equal to Ksh706,562.
Over time, Zuchu has made headlines for splurging on various lavish items, ranging from handbags to grillz, prompting some fans to perceive it as the maintenance of a flashy lifestyle.
In a previous interview, Zuchu emphasized that projecting a flashy image is a strategic move crucial to building her brand and attracting potential collaborations in the competitive music industry.
According to Zuchu, living in an impressive home and driving a luxurious car are integral components that significantly contribute to her appeal in the industry, ultimately influencing the opportunities that come her way.
She sees these elements not as mere displays of wealth but as strategic investments in her music career.
"There is music career and other careers. If you are a musician, you need to live flashy, from the house you stay in and the car you drive. That has contributed so much to building my brand and how much I will make from those who want to work with me," she said.